Master the Trucking Industry: Transform Your Small Carrier Business with Our Complete Masterclass Series by FW Playbook

Bi-Weekly, Expert-Led Masterclasses Designed to Help Small Carriers and Owner-Operators Build Profitable, Compliant, and Scalable Businesses

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What Is the Masterclass Series?

The Masterclass Series is the ultimate resource for small carriers and owner-operators who want to build a profitable, sustainable trucking business. Every two weeks, members get access to a new 60-minute-plus class focused on key strategies for success, covering everything from securing direct freight and financial planning to compliance, operations, and scaling your fleet.

Each session delivers actionable insights, expert guidance, and real data-driven strategies to help you stay ahead in the industry. With insights from industry leader Adam Wingfield and real-time data from FreightWaves, you’ll gain the knowledge, tools, and confidence to make smarter decisions, increase profitability, and take control of your trucking business.

What You’ll Learn

In this Bi-Weekly Masterclass Series, we cover a wide range of topics to address every aspect of your trucking business, including:

Compliance & Regulatory Mastery

Navigating FMCSA SMS Changes and Maintaining Compliance
Understanding the CSA score system and how to improve your safety rating
Managing Online Driver Files, Vehicle Files, and Administrative Compliance
Ensuring Audit Readiness: Document Retention and Preparation Strategies

Financial Strategies for Profitability

Breaking Down the Breakeven Point: Know Your Costs to Stay Profitable
Smart Tax Strategies for Small Fleets and Owner-Operators
Weathering Financial Challenges During Economic Uncertainties
Alternative Financing Options Beyond Factoring

Business Development & Growth

Effective Shipper Sales Strategies: From Cold Calling to Building Relationships
Responding to an RFP: Winning Strategies for Small Carriers
Introduction to Freight Pricing: Ensuring Profitability While Staying Competitive
Creating Your Carrier Profile to Attract Shippers

Driver Recruitment & Retention

Building Driver Loyalty: Culture, Compensation, and Communication
Crafting the Perfect Driver Ad to Attract Top Talent
Driver Coaching Using ELD Data to Improve Performance
The In-Depth Driver Orientation Process

Operational Excellence

Developing and Implementing SOPs for Your Trucking Business
Maximizing Efficiency with Trip Planning and Load Distribution
Leveraging KPIs to Track and Improve Operational Performance
Streamlining Operations with Technology Integration and TMS Solutions

Specialty Topics

Preparing for Peak Seasons: Maintenance, Safety, and Strategy
Expanding into Final-Mile Delivery: New Opportunities for Small Carriers
Diversifying Revenue Streams: Beyond Adding More Trucks
Negotiation Skills to Build Profitable Partnerships with Brokers and Shippers.

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Why Enroll in the Masterclass Series?

Our Program Is A Guided Roadmap Which Ensures You Have Instructor Support Every Step Of The Way!

Profit Path:

Learn how to transition from driver to owner-operator with a clear, step-by-step plan.

Scale with Strategy:

The Masterclass provides a blueprint for growing beyond the load boards by teaching you how to build your brand, attract direct customers, and create a sustainable, profitable trucking business.

Expert-Led Training:

Learn directly from seasoned industry professionals through the Masterclass, ensuring you get real-world, actionable insights.

Business Mastery:

Gain the financial and operational skills needed to run a profitable trucking business.

Avoid Pitfalls:

Discover the common mistakes that cost new owners thousands and how to sidestep them.

Who Should Join?

This Masterclass Series is ideal for:

Owner-operators
Looking to grow their businesses beyond the spot market.
Small fleet owners
Managing 1-15 trucks who want to secure direct freight and build profitability.
Aspiring entrepreneurs
In the trucking industry who want a clear roadmap to success.

What’s Included?

When you enroll, you’ll receive:

Access to All Masterclasses:

Access a library of classes covering 40+ topics designed specifically for small carriers and owner-operators, with new sessions available every two weeks to keep you informed and ahead of the competition.

Downloadable Resources:

Get worksheets, templates, and practical tools to support various sessions.

Email Support Opportunities:

Get your questions answered by our team of industry experts, providing real-world insights and guidance to help you navigate every stage of your trucking business.

Industry Networking:

Join an exclusive community for ongoing support, insider insights, and networking opportunities, plus access to upcoming Playbook-only member events and other industry events designed to help you grow your trucking business.

How it Works

Register Today:

Learn at Your Pace:

Access live sessions and on-demand recordings.

Apply Your Knowledge:

Use actionable insights and tools to transform your business.

Achieve Your Goals:

Watch your business thrive with improved compliance, profitability, and growth.

Monthly Plan

$59 | month

Includes:

Full access to The Playbook platform, including tools, resources, and SONAR Lite.
Monthly Small Carrier Market Updates with in-depth insights and data.
Live Masterclass sessions hosted by industry experts, with recordings available on-demand.
Resource portal with access to quality support in various areas of need for your trucking business.

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Annual Plan

$619.99 | year